A fully-integrated international marketing plan

White Gallery London is promoted via PR, advertsing, DM, e-marketing and web marketing campaigns

An integrated marketing and PR campaign, a vital element in the White Gallery promotional mix, has already been launched to support the 2012 edition. Its aim is two-fold: to created global awareness among the target visitor audience and to maximize on exposure for exhibitors. There are many opportunities - most of them absolutely free, to promote your presence at the White Gallery.

“White Gallery is amazing and really beautiful - the concept is unique, there is nothing like this in Europe”

Massimiliano Iacobellis
Art Director
JM MAGAZINE (Italy)

“We met many new customers, all of whom have commented on the quality and luxury feel of the exhibition; we will be returning next year for sure.”

Laura Gabison
Director
UGO ZALDI (France)

ADVERSITING CAMPAIGN

• White Gallery will be promoted throughout the year via advertising, inserts, news, features and reviews in key bridal titles worldwide.
• In addition, White Gallery will be endorsed by the leading bridal trade publications Bridal Buyer, Bridal Buyer Focus and European Bridal Buyer - published by Ocean Media, the organisers of White Gallery

E- MARKETING

• E-newsletters are sent out on a regular basis to our entire database in the run-up to the exhibition, encouraging registration and giving updated show information including new exhibitors and show features.

DIRECT MARKETING

• The White Gallery direct marketing campaign will target international top-end buyers and shops, offering participants exciting opportunities to promote their presence at the show.

INTERNET

• The White Gallery website is promoted on all marketing, advertising and PR literature as the main information source for the show and a method to register for attendance. All exhibitors will be listed on whitegallery.com.
• As a platform for communication within the bridal industry, bridalbuyer.com website will promote White Gallery exhibitor news.
• White Gallery will also be advertised in online directories and other relevant industry and fashion websites worldwide.

PR CAMPAIGN

• White Gallery has a dedicated press agency working to achieve maximum coverage for the show and its exhibitors.
• Press releases are distributed worldwide. Submitting information about your collection and activity at the show ensures that details will be included in the show press releases.
• International media willl be invited to attend White Gallery and will have full access to your press packs in the Press Office.

SHOW PREVIEW

• The White Gallery Preview, distributed worldwide, will offer visitors a taste of the collections to be showcased at the event and help them plan their visit.

SHOW PROGRAMME

• All visitors will receive a free White Gallery show guide. As an exhibitor you will be included in the listings. Advertising opportunities are also available.