Exhibiting criteria for White Gallery | London 2012

White Gallery has a strict application process in place to ensure every exhibitor meets the criteria that is central to the White Gallery proposition.

This criteria is based on the following points:

• The designer’s qualifications, experience and standing within the industry
• A proven track record for quality, creativity and design innovation
• An existing network of quality stockists
• The number of retailers in the UK and abroad
• The price range
• The label’s market positioning
• Communication marketing plans and promotional budget – including measures taken to market the label’s White Gallery London’s presence to existing and potential customers
• Other trade shows where the collection is exhibited